Small Commercial

August 26, 2008

Special-Event-Palooza Ends August 31, 2008

Get Paid a Bonus for Using Great Market Penetration Tool

A quick glance at our books tells us some agencies sell more special events coverage than others. Those that consider it a bother tend to stay away. Agents who see the business-building potential of this niche product use it as a marketing tool to leverage bigger cases. 

Here's how... Let's say you have a prospect you've been trying to convert to a client, but haven't been able to push the right buttons. If the prospect is a community leader – chamber of commerce, 501c3 board or others – you may have a great way to gain access and build a relationship.

Niche Product

Special events must be insured, and there aren't many companies that do it, let alone do it well. USLI, one of our partner companies, is an industry leader. Right now The Combined Group is featuring USLI's special events coverage with a summer promotion that will pay you commissions and bonus cash:
 

• $10 Wal-Mart gift card for every three special event submissions
• Your name entered into a $100 drawing each time you submit a special event binder on or before Aug. 31 (the event may take place after that date).

Big money? No. Big opportunity? You bet! Many agents keep writing coverage for the same festivals, golf tournaments and merchant days year after year, creating recurring revenue, but also keeping them in touch with community and business leaders.

Whether you're a special event specialist or you've never written a case, now is a great time to let us help you use this market-building tool. And, you'll be doing your clients a favor by placing them with special events experts. USLI offers:

• Fast turn-around
• No deductible
• Eligible classes can be covered for general liability, liquor liability or both
• Food and beverage product liability included
• The convenience of one policy for liquor and general liability
• The venue may be covered as an additional insured at no additional charge
• A++ rating by A. M. Best
   

For more information, contact our special events guru, Michelle Shelton, at 1-800-275-3194, or email mshelton@combinedgroup.com.